Research Methods

Consumer Research

A keen understanding of your consumer should drive business, brand, and marketing strategies. Without insight into key areas such as shopping behavior, preferences, awareness, loyalty, needs and drivers, any amount of investment could be misguided. The right research programs are custom-built and purpose-built against your specific business situation. At Leap, we use a variety of research tools to accomplish our clients’ goals:

• Focus groups
• Small group discussions
• In-depth interviews
• Intercept interviews
• Ethnographies
• Product development
• Online surveys
• Telephone surveys
• Taste tests and taste panels
• Mystery shopping
• Store audits
• Online communities

B2B Research

Existing customers and clients are a company’s most valuable asset. Not only should you seek to preserve relationships, you should seek to learn from clients and customers – they have a unique perspective on your company, your product, your brand. Leap Research designs customized programs to address many issues, from refining a brand message to innovating a new line of products. Customer loyalty and satisfaction, brand awareness and preference and price sensitivity are just a few research issues we often face. In order to address your business objectives we commonly use:

• Focus groups
• Small group discussions
• In-depth interviews
• Product development
• Online surveys
• Telephone surveys
• Mystery shopping