understanding the consumer
for actionable results

Evaluate overall customer awareness and perceptions. Test products. Analyze consumer shopping habits. No matter what your goals, our researchers will design a customized research plan to give you the insights suited to objectives and initiatives.

Leap has created custom research to gain insights into customer opinions, changing product offerings and branding messages. We’ve also learned how customers make shopping decisions in product categories and have helped further define target audiences. When it comes to consumer research, we utilize a variety of research techniques, including:

• In-depth interviews
• Web-based surveys
• Telephone surveys
• Focus groups
• In-store intercepts