About Us

Leap is focused on serious quantitative and qualitative research. We have study design expertise, precise data collection proficiency and strategic analytical skills. And we’re also experienced marketers. This combination is invaluable to clients seeking to grow their business, develop new products and innovate their companies.

Elizabeth Kelly Richwine – General Manager

With more than 15 years of marketing experience, Elizabeth is responsible for the overall operation, planning and growth of Leap Research. Her strategic perspective connects business issues with research objectives and the methodologies that will yield the most value. She has particular expertise in the areas of product development and innovation. Prior to joining Leap, she served as president of Kelly Michener in Lancaster, PA, where she oversaw overall brand strategy and communications development and measurement. She graduated from Gettysburg College with a bachelor’s degree in psychology.

Joanna Kreider – Research Manager

Joanna’s expertise is in design and analysis. She oversees the analytical staff from questionnaire development through data analysis. She has far-reaching experince in brand and advertising research involving tracking and ad hoc studies to measure loyalty/commitment, brand perceptions and creative strategy evaluation solutions. Joanna’s career spans a variety of industries, including consumer packaged goods, telecommunications, financial services and travel. She graduated from Pennsylvania State University with a bachelor’s degree in marketing and an MBA in business administration.

Natalya Pogosova – Research Coordinator

As a research coordinator, Natalya leads the executional team in planning and managing qualitative and quantitative research projects at Leap. With her hands-on experience in managing large scale, multi-state studies, she brings unique perspective to the creation and management of specialty databases and on-target, on-strategy recruiting. Natalya earned a bachelor’s degree in Business Administration from Kutztown University of Pennsylvania.